I know this, because I am (was) a user of Google Reader.Īs soon as I saw the announcement, I (along with many others) became terrified that we’d lose track of all the sites we’ve taken so much time to find and organize. And it’s precisely because of Google’s decision to drop Reader.Īll Google Reader users are feeling an immense lack of control right now. What you need to do is - by being awesome - sell your readers on why now is the best time to subscribe to your email list. You don’t need to be sold on the effectiveness of email marketing and you already know how to master the platform for maximum impact. Move your Google Reader audience to email … Here’s the simple formula for turning Google’s decision into a positive for you and your readers. You cannot sit idly by and let a decision you had no control over adversely affect your bottom line.įortunately for you, RSS stands for something a little different at Copyblogger today. Online content creators now risk losing a significant percentage of their daily audience.Īny Reader user who does not migrate to another RSS platform, or who does so ineffectively, with data loss - namely, your feed - is a lost reader.Some of these people may have counted on Reader to be their daily online reading hub since all the way back in 2005. Google’s discontinuation of Reader presents two major problems: People loved it.Īnd that’s why its removal from the online content landscape provides such a great opportunity for you, the content creator. There is undeniable frustration, even sadness, at the impending loss of Google Reader. The beloved RSS reader will be laid to rest officially on July 1, making the next 3+ months a requiem … for a stream. Google Reader is dead, put down by the hands of its maker. Meanwhile, halfway across the world, a plume of black smoke rose over Mountain View, CA as last rites were read to a content distribution legend. The white plume of smoke that rose above The Vatican on Masignaled the dawning of a new Pope in Rome.
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